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Plan your Web Site

Explore other Web sites

Plan a simple site to begin with. Maximum of 5-6 pages (let's not complicate things until we've got the basics).

Visit your competitors' web sites

Remember to "shop your competition." Approach your competitors as though you were a prospective customer or regular surfer.

Find Web sites like you want yours to be

Invest time in surfing the Net. Bookmark sites you like and make notes on why you like them.

Decide what you want your site to do

Start small.

Define your goals

Create something quickly. It is easy to refine it later.

Decide who is your target audience

Employees? Couples? Customers? Men? Women? etc If men, what kind of men? Men who play sports, Men who listen to a certain type of music? married men etc.  Focus your first site on one target.

Define what actions you expect visitors to take after visiting your site

Be specific. Examples:
Prospects and customers will subscribe to our email newsletter.
Customers will buy products from our affiliate programs; X and Y

Define a "tone" for your Web site

This is an important step. Writing and images in your site can project very different tones. Will your visitors respond best to a buttoned-down, corporate approach? To one that is fresh and lively? Or to a site that is technical and no-nonsense?

Select a site to use as a model

Print pages from your model site. Capture the way the page looks. DO NOT COPY someone else's work though.

Does your model set the tone you want?

How will your tone be different?

Does your model do the actions you want?

What other actions are needed? What actions are not needed?

Reduce the number of pages and actions to as few as possible

Keep your "starter" site to as few pages as you can. It's easy to add more later.

Copy relevant pages to your computer for study

Use the "Save" function (under "File") on your Web browser to do this. DO NOT COPY someone else's work though.

Prepare your Site

Select the information you want to present

What information will your visitors need to complete the actions you want? For example : Information about a particular subject, reasons to buy, reasons to return, pictures, prices etc

Gather information that you already have

Sources can be your own knowledge, affiliate program websites, product specifications, news groups, articles etc.

Determine what information you need to create

For your first site, use existing sources as much as you can.

Choose what to do yourself and what to outsource

This plan assumes you already have a web site provider. If not, you'll have to select a web site host.

Decide how you will write your HTML pages

Will you do it yourself? or will you use wysiwyg software